FULL BRAND DESIGN
Inside Creating A Comprehensive Brand Design for Nu Chocolates, A Smart Chocolate Brand
Energizing • Lifestyle • Smart
JANUARY 2024 ISSUE
BRAND DESCRIPTION
Nu Chocolates transforms everyday indulgences into guilt-free, delicious, and effortless experiences. Infused with adaptogenic mushrooms, our decadent dark chocolate naturally enhances mental focus and energy, supercharging your productivity. 100% backed by rigorous scientific research.
CRAFTING A HEALTHY CHOCOLATE BRAND
Guided by this fundamental direction, ENIGMA developed a brand architecture that mirrors the qualities and attitude of the chocolate brand, all while maintaining a sophisticated and invigorating aesthetic. This was done without sacrificing the bright colors the Nu Chocolate team desired and preserved the "science-first" ethos of the brand.
TAGLINE
Science-Backed Chocolate.
ABOUT
The company is launching in 2024 and is headquartered in New York, NY.
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MESSAGING
ENIGMA intentionally programmed the Nu Chocolates' voice to be instantly recognizable by its nuances of being trustworthy, science-backed, and elegant. These pillars of messaging embody our commitment to being grounded in research, fostering trust, and emulating elegance and sophistication. The messaging from Nu Chocolates sparks excitement, radiates a feel-good vibe, and leans toward a feminine touch.
TRUSTWORTHY
The voice fosters trust with its customers through authentic messaging that emphasizes quality, and transparency, and delivers an exceptional chocolate experience
SCIENCE-BACKED
With messaging rooted in science and substantiated by rigorous research, Nu Chocolates' messaging ensures that every indulgence is not only delicious but also a well-informed choice for its customers.
ELEGANT
The voice exudes elegance, minimalism, timelessness, and sophistication, reflecting a brand identity that transcends fleeting trends with enduring style.
LOGO
Nu Chocolates' logo was designed to encapsulate a balance of elegance, seamlessly merging elements of science with the refinement of the best chocolate available.
KEYWORDS
Logo Design, Packaging, Social Media, Lifestyle, Messaging