BRAND NAME & IDENTITY
Creating a Vibrant Universe for Helios, the Juice Brand Inspired by the Hues of the Sun, Tailored for Ages 18-34
Radiant • Healthy Lifestyle • Rejuvenating
JANUARY 2024 ISSUE
BRAND DESCRIPTION
The founders of Helios were determined to find a name that not only encapsulated the radiance and vibrant energy of their exquisite juice brand but also reflected the bright and jolting aesthetic that set it apart. ENIGMA manifested a brand name and visual identity that emulated the Sun’s brilliance and vitality, aiming to create a product that would shine brightly in a competitive market, much like that of the Sun itself.
INSPIRATION
Ἥλιος: Greek mythology god who personifies the Sun.
ABOUT
The company is launching in 2024/2025 and is headquartered in New York.
INTENTIONALLY BOLD
Under the leadership of ENIGMA’s Head of Digital Creative, Fahmeeta Yahiya, the execution of Helios' brand vision took a strategic approach tailored for a target audience of ages 18-34. This demographic was identified as not only active but also affluent, with a strong emphasis on making healthy lifestyle choices.
COLOR SELECTION
The choice of bold, strong colors in the creative equally as radiant as the juice flavors themselves captivated a fun, exciting campaign used for promotion and advertising purposes. This reinforced the idea that consuming their juices was not just a taste experience but a vibrant and exhilarating journey for the senses.
IMPACT
This strategic use of color in the creative elements amplified the impact of Helios' promotional efforts, ensuring that the campaign not only showcased the product but also became an immersive and engaging experience for consumers.
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LOGO
The Helios logo was designed to be bold, authoritative, and strong, reflecting the brand's commitment to standing out in the market with a commanding presence. The typography played a crucial role in reinforcing the brand's image as a force to be reckoned with, making it instantly recognizable and memorable to consumers.
KEYWORDS
Logo Design, Packaging, 3D Mockups, Social Media, Website Creative Assets, Brand Concept
CREDITS
Creative Assets: Fahmeeta Yahiya (Head of Digital Creative)