FULL BRAND DESIGN
Inside Creating A Comprehensive Brand Design for Nu Chocolates, A Smart Chocolate Brand
Energizing • Lifestyle • Smart
JANUARY 2024 ISSUE
![Packaging_Box_2 Packaging_Box_2](https://agencyenigma.com/hs-fs/hubfs/Packaging_Box_2.jpg?width=2000&height=1422&name=Packaging_Box_2.jpg)
BRAND DESCRIPTION
Nu Chocolates transforms everyday indulgences into guilt-free, delicious, and effortless experiences. Infused with adaptogenic mushrooms, our decadent dark chocolate naturally enhances mental focus and energy, supercharging your productivity. 100% backed by rigorous scientific research.
CRAFTING A HEALTHY CHOCOLATE BRAND
Guided by this fundamental direction, ENIGMA developed a brand architecture that mirrors the qualities and attitude of the chocolate brand, all while maintaining a sophisticated and invigorating aesthetic. This was done without sacrificing the bright colors the Nu Chocolate team desired and preserved the "science-first" ethos of the brand.
TAGLINE
Science-Backed Chocolate.
ABOUT
The company is launching in 2024 and is headquartered in New York, NY.
![wrapper_2 (1)](https://agencyenigma.com/hs-fs/hubfs/wrapper_2%20(1).jpg?width=2000&name=wrapper_2%20(1).jpg)
![Nu chocolates boxes](https://agencyenigma.com/hs-fs/hubfs/Packaging_Box_1%20(1).jpg?width=2000&name=Packaging_Box_1%20(1).jpg)
MESSAGING
ENIGMA intentionally programmed the Nu Chocolates' voice to be instantly recognizable by its nuances of being trustworthy, science-backed, and elegant. These pillars of messaging embody our commitment to being grounded in research, fostering trust, and emulating elegance and sophistication. The messaging from Nu Chocolates sparks excitement, radiates a feel-good vibe, and leans toward a feminine touch.
TRUSTWORTHY
The voice fosters trust with its customers through authentic messaging that emphasizes quality, and transparency, and delivers an exceptional chocolate experience
SCIENCE-BACKED
With messaging rooted in science and substantiated by rigorous research, Nu Chocolates' messaging ensures that every indulgence is not only delicious but also a well-informed choice for its customers.
ELEGANT
The voice exudes elegance, minimalism, timelessness, and sophistication, reflecting a brand identity that transcends fleeting trends with enduring style.
![Nu Chocolates Social Media Card](https://agencyenigma.com/hs-fs/hubfs/NU%20Social_V2300.png?width=1509&height=1498&name=NU%20Social_V2300.png)
![NU Chocolates Social Media Card](https://agencyenigma.com/hs-fs/hubfs/NU%20Social_V3300.png?width=1509&height=1498&name=NU%20Social_V3300.png)
LOGO
Nu Chocolates' logo was designed to encapsulate a balance of elegance, seamlessly merging elements of science with the refinement of the best chocolate available.
![Nu Chocolates Logo Black](https://agencyenigma.com/hs-fs/hubfs/Nu%20Chocolates%20Logo%20Black.png?width=2000&name=Nu%20Chocolates%20Logo%20Black.png)
KEYWORDS
Logo Design, Packaging, Social Media, Lifestyle, Messaging