CUSTOM EXPERIENCE
Celebrating the Trifecta of Art, Racing, and Luxury Fashion: A Bespoke and Immersive Experience in Collaboration with the Maddox Gallery and Dawson Racing
Curated • Tasteful • Exclusive
JANUARY 2024 ISSUE
INSIDE THE EXPERIENCE
International sports car racing team Dawson Racing sought to bring the exclusive worlds of supercars, luxury fashion, and art together in an intimate setting for their attendees announcing a partnership with Telos Style, a NY-based fashion-tech startup. ENIGMA crafted a bespoke experience catering specifically to this unique occasion with an invite-only cocktail hour at the contemporary art powerhouse Maddox Gallery in London. The private viewing experience blended tradition and technology which celebrated re-awakening the past and unveiling the future of innovation.
ABOUT
The event was held in May 2023 in London's Mayfair area.
INNOVATION MEETS CREATIVITY
The event set the perfect tone for the collaboration, which marked an exciting milestone where two distinct industries converged to redefine the boundaries of innovation and creativity. This partnership aims to bridge the gap between fashion and motorsports, demonstrating the shared values of precision, passion, and relentless pursuit of excellence. Telos Style presented a custom-made bespoke suit jacket produced in partnership with Ray Stowers Bespoke, a key production partner in London.
PARTNERS & SPONSORS
This event was the product of collaboration across ambitious brands and partners, namely: Dawson Racing, The Maddox Gallery, The English Distillery, Telos Style, and Ray Stowers Bespoke.